So I've been covering college sports for 15 years, and a sports journalist for nearly 30. Every time the NCAA penalizes a school there's outcry and complaints about it being unfair. The one thing I've never heard is someone offering an alternative or better way to discourage schools and boosters from cheating.

So let's hear it, who has an idea?

I'll start: Instead of penalizing athletes who had nothing to do with the infractions, how about hitting the schools where it counts the most, financially. Something like an academic scandal costs the program all of its television revenue for a first offense if self-reported, five years if it wasn't.

What do you think?